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The Comercializadora of handmade products "El Güegüense" is an initiative that is born inside the Program of Development to the small Company (FPE) from NITLAPAN - UCA, with the purpose of filling the existent void between the commercialization and the production of crafts goods made in wood, leather, clay and textile.
The Program of Development to the Small Company (FPE) through "El Güegüense" looks to impact in the following aspects:
. to Increase the sales of the artisans in a more sustained way enlarging the commercialization channels.
. to Organize the offer of products and to direct it to potentials markets.
. to Stimulate the artisan so that what the market demands takes place. (Quality and Quantity) to Contribute to the managerial development of the artisans.
. to Promote the creativity, originality of the products and the culture of the Nicaraguan artisans.
The main offices are located in the NITLAPAN's building, inside the University campus of the Central American University (UCA) in the Department of Managua, capital of Nicaragua.
Mission
To promote new channels for the commercialization of quality products made in wood, clay, leather, textile among other; elaborated by Nicaraguan artisans' hands to project our culture and to reach a positioning of the same ones in different niches of markets.
Vision
A solid and reliable comercializadora company, able to open up and to maintain regional, national and international new windows of markets; with high social responsibility toward their suppliers.
Places where the crafts take place
The crafts are elaborated by hand by artisans of traditional towns as: San Juan de Oriente, Catarina, Masaya, Managua, La Paz Centro, Nagarote, among others.
In each craft we can find forms and designs that reflect the industry, culture creativity and overalls the quality with which each piece is elaborated. |